{"title":"NEW ARRIVALS","description":null,"products":[{"product_id":"count-stack-cups","title":"Count \u0026 Stack Cups","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCount \u0026amp; Stack Cups\u003c\/strong\u003e are designed to do so much more than stack. This beautiful 7-piece set helps your child explore early concepts of size, number recognition, spatial awareness, and problem-solving—all through hands-on play. Each cup is numbered and embossed with a playful icon, giving little ones visual and tactile cues to explore counting, order, and matching.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs children stack, nest, and build with these cups, they’re strengthening fine motor skills and hand-eye coordination. The open-ended design also sparks creativity—use them in water, sand, or on the floor for endless discovery. Made with soft, food-grade silicone, they’re easy to clean, safe to chew, and built to last through every topple and tumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt’s the kind of toy that grows with your child—and brings comfort in every little accomplishment.\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Stacking Cups","offer_id":52119245816101,"sku":null,"price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/5389\/4437\/files\/IMG-2837.png?v=1748130848"},{"product_id":"clean-catch-silicone-bib","title":"Clean \u0026 Catch Silicone Bib","description":"\u003cp\u003e\u003cspan\u003eDesigned for real mealtime moments, this soft silicone feeding bib combines comfort, structure, and function in one essential piece. The deep, structured pocket stays open to catch spills before they reach clothing or the floor helping reduce cleanup and mealtime stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eMade from flexible, food-grade silicone, it moves naturally with your child while maintaining enough shape to stay effective. The adjustable neck closure ensures a secure yet comfortable fit as your baby grows, making it a long-lasting everyday essential.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eLightweight yet durable, this bib is ideal for home use, daycare, travel, and restaurant meals. Easy to wipe clean or rinse, it simplifies busy parenting routines without compromising quality.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"EleKidz","offers":[{"title":"Beige","offer_id":52020354711845,"sku":null,"price":15.49,"currency_code":"CAD","in_stock":false},{"title":"Dusty Blue","offer_id":52020354744613,"sku":null,"price":15.49,"currency_code":"CAD","in_stock":true},{"title":"Rose Pink","offer_id":52020354777381,"sku":null,"price":15.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/5389\/4437\/files\/BB024.jpg?v=1771640566"},{"product_id":"oral-motor-teether","title":"Oral Motor Teether","description":"\u003cp\u003e\u003cspan\u003eDesigned to support early oral development, this flower-shaped silicone teether combines soothing texture with hands-free stability. The soft, textured top gently massages sore gums, while the wide petal guard helps prevent over-insertion for safer chewing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eThe sturdy suction base secures to smooth surfaces such as highchair trays, making it ideal for self-soothing during meals or seated play. Its ergonomic stem encourages grasping practice, supporting early fine motor coordination and hand strength.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eLightweight yet durable, this teether is thoughtfully designed for everyday use at home or on the go.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy Parents Love It:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupports Oral-Motor Development\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eTextured top provides gentle gum stimulation during teething\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEncourages Sensory Exploration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eMultiple textures stimulate tactile processing and curiosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePromotes Fine Motor Skills\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe stem and base design encourage grasping, holding, and controlled movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight \u0026amp; Stable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAt only 43g, it’s easy to lift, yet the base provides stability during play.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1rem;\"\u003eEasy to Clean\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSilicone material makes hygiene simple — a major priority for parents.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalm, Modern Aesthetic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eNeutral tones blend beautifully into home environments.\u003c\/span\u003e\u003c\/p\u003e","brand":"EleKidz","offers":[{"title":"Pink","offer_id":52056265490725,"sku":null,"price":7.99,"currency_code":"CAD","in_stock":true},{"title":"Blue","offer_id":52056265523493,"sku":null,"price":7.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/5389\/4437\/files\/TR0111_2.jpg?v=1771642068"},{"product_id":"sensory-stacker-collection","title":"Sensory stacker Collection","description":"\u003cp\u003e\u003cspan\u003eA thoughtfully designed stacking toy set that combines open-ended play with developmental purpose. Each piece is crafted from soft, food-grade silicone and designed for little hands to grasp, stack, roll, and explore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eFrom vehicle-inspired forms to layered stacking shapes, this collection encourages fine motor development, hand-eye coordination, spatial awareness, and early problem-solving skills. The textured surfaces and raised details provide gentle sensory input, making it engaging for both active play and calm exploration.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eDurable yet soft, these toys are ideal for everyday play at home, daycare, or travel  designed to support early learning through movement and discovery.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDevelopmental Benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Supports fine motor skill development\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Encourages hand-eye coordination\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Builds spatial reasoning \u0026amp; stacking logic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Promotes sensory exploration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Strengthens grasp and manipulation skills\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Open-ended imaginative play\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy Parents Love These Stacking Toys\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eDevelopmentally Purposeful\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003eThese toys support fine motor development, bilateral coordination, and hand-eye control as children grasp, stack, balance, and explore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eSensory-Rich Design\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTextured silicone surfaces provide tactile stimulation, supporting sensory processing and oral exploration during teething stages.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eSafe \u0026amp; Soft Construction\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from food-grade silicone, the material is soft, flexible, and gentle — reducing injury risk compared to rigid plastic toys.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003ePerfect Toddler Proportions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe compact size promotes independent play while remaining large enough to prevent choking hazards when used age-appropriately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eOpen-Ended Play Value\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChildren can stack, sort, pretend, roll, and build — encouraging imaginative thinking and problem-solving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eEasy to Clean\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSilicone construction makes them simple to wipe, wash, and maintain — a major convenience factor for parents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"EleKidz","offers":[{"title":"Stacking UFO","offer_id":52022231269669,"sku":null,"price":16.99,"currency_code":"CAD","in_stock":true},{"title":"Stacking Car","offer_id":52119036625189,"sku":null,"price":16.99,"currency_code":"CAD","in_stock":true},{"title":"Stacking Tank","offer_id":52119036657957,"sku":null,"price":16.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/5389\/4437\/files\/DDL003_b723a8c8-f493-4ca9-a009-4408c2455711.jpg?v=1771710657"},{"product_id":"fine-motor-maze-board","title":"Fine Motor Maze Board","description":"\u003cp\u003e\u003cspan\u003eDesigned for curious little hands, this silicone sensory tracing board supports fine motor precision, hand–eye coordination, and early pre-writing development. The raised maze pathways encourage children to trace, follow lines, and explore patterns using their fingers, strengthening finger isolation and bilateral coordination.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eThe textured surface provides tactile stimulation, while the vibrant embedded pathways support visual tracking and concentration. Ideal for calm-down corners, travel, or independent quiet play.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eThis developmental toy encourages:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Fine motor control\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Visual-motor integration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Sensory exploration\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Focus and self-regulation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy Parents Love It\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Builds Fine Motor Strength – Supports finger isolation and hand control needed for writing, buttoning, and daily skills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Encourages Focus Without Screens – Engaging enough to hold attention while remaining calming and quiet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Supports Self-Regulation – Repetitive tracing pathways provide structured sensory input that helps children settle and concentrate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Travel \u0026amp; Quiet Time Friendly – Lightweight, flexible, and easy to bring to restaurants, appointments, or long car rides.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Durable \u0026amp; Easy to Clean – Made from food-grade silicone that wipes clean in seconds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Purposeful Play, Not Overstimulation – No lights, no batteries, just hands-on learning.\u003c\/span\u003e\u003c\/p\u003e","brand":"EleKidz","offers":[{"title":"Mehroon","offer_id":52022653157669,"sku":null,"price":16.49,"currency_code":"CAD","in_stock":true},{"title":"Lndigo Blue","offer_id":52022653190437,"sku":null,"price":16.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/5389\/4437\/files\/IMG_9119_5a0850ee-69c9-4f61-9b63-90e67e7e614f.jpg?v=1771734701"},{"product_id":"silicone-mini-vehicle","title":"Silicone Mini Vehicle","description":"\u003cp\u003e\u003cspan\u003eA simple toy with purposeful design crafted to support how young children naturally learn through movement and touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eThis soft-touch silicone vehicle is made for little hands to easily grasp, push, and explore. The smooth, flexible material encourages sensory interaction, while the rolling wheels introduce cause-and-effect play helping build coordination and early motor skills.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eDesigned for the mouthing stage, it’s gentle on gums and completely safe for babies, making it a reliable everyday toy for both play and comfort.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eClean in design and durable in structure, it’s a piece parents can trust and keep.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"EleKidz","offers":[{"title":"Mini Excavator","offer_id":52152106582309,"sku":null,"price":13.96,"currency_code":"CAD","in_stock":true},{"title":"Mini Fire Truck","offer_id":52178063261989,"sku":null,"price":13.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/5389\/4437\/files\/TOY0058_1.jpg?v=1774453164"}],"url":"https:\/\/elekidz.com\/collections\/new-arrivals.oembed","provider":"EleKidz","version":"1.0","type":"link"}